Latest Trailer For “The Lego Movie” Riffs On “Man Of Steel” David Weaver, January 31, 2014 Arriving just a week before its theatrical release is a brand new trailer for the The Lego Movie, the big screen debut for the wildly popular toyline. While it is readily apparent that the film is already chock full of cameos that range from the likes of Batman to Gandalf to Han Solo (and even including Abraham Lincoln), this new trailer amusingly incorporates Hans Zimmer’s bombastic score from last years love it or hate it MAN OF STEEL to introduce us to the film’s main protagonist Emmet Brickowski, voiced by Chris Pratt. There are of course plenty of other characters to spot in the new trailer as well (including the Man of Plastic himself), so check out the trailer after the break and see who you can spot.The Lego Movie opens in theaters on February 7. Viral Marketing Viral Videos Hans ZimmerMan of SteelThe Lego MovieTrailerWarner Bros
‘The Hunger Games: Mockingjay Part 1’ Viral Posters For District 13 August 6, 2014August 6, 2014The viral marketing for The Hunger Games: Mockingjay Part 1 continues to flourish as a set of new character posters have been released. Hot off the teaser trailer debut from last week, these new character posters profile the citizens of District 13. As you can imagine, the character posters mirrors… Read More
Writer Damon Lindelof Talks About “Prometheus” Viral Campaign August 4, 2012August 4, 2012The Wall Street Journal has a really interesting interview with Prometheus writer Damon Lindelof about the film’s viral campaign. The campaign kicked off with the TED conference video and focused on Weyland Corp., the company funding the trip. WSJ’s interview focuses on the various viral videos put out, including ones… Read More
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More