‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists Michael Lee, April 4, 2014April 4, 2014 In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers.Now new interactive posters have popped up online. Teaming up with Spotify, Fox Searchlight Pictures have unveiled a set of new character posters with personalized Spotify playlists. Mashable was able to obtain these playlists created by the films music supervisor Randall Poster. Check them out below. So what do you think? Do these playlists mirror these character posters?Wes Anderson‘s The Grand Budapest Hotel recounts the adventures of Gustave H, a legendary concierge at a famous European hotel between the wars, and Zero Moustafa, the lobby boy who becomes his most trusted friend. Starring Ralph Fiennes, F. Murray Abraham, Edward Norton, Mathieu Amalric, Saoirse Ronan, Adrien Brody, Willem Dafoe, Léa Seydoux, Jeff Goldblum, Jason Schwartzman, Jude Law, Tilda Swinton, Harvey Keitel, Tom Wilkinson, Bill Murray, Owen Wilson, and introducing Tony Revolori. The film is out in theaters now. ARGs & Campaigns Viral Marketing Viral News Fox Searchlight PicturesSpotifyThe Grand Budapest HotelWes Anderson
SNL Takes On Taken 2 and California October 14, 2012October 14, 2012Saturday Night Live had Up All Night star Christina Applegate as host last night. My favorite sketch of the night was Tech Talk: iPhone 5, but we got two good movie/TV sketches as well. There’s a trailer for a movie that combines Taken 2 and Expendables 2, as well as… Read More
New Video For “They’re Here” Still Shows Very Little September 9, 2010We still have just over a month until we understand what the film They’re Here is really all about. Sure, it’s pretty much certain that it’s about aliens and possibly an invasion (though the phrase “make contact” comes up), but we know nothing about the production itself, including who is… Read More
Preview “The Muppets” Soundtrack On YouTube and iTunes App Game November 18, 2011November 18, 2011The Muppets opens in theaters next Wednesday, and the soundtrack is released two days before (on Monday), but you have two ways to preview the music from the movie right now. Tap Tap Muppets, the latest title in the Guitar Hero-like mobile game series, is available on the iTunes App… Read More