“Gone Girl” Viral Marketing Campaign Has Evidence Of A New Trailer Michael Lee, July 5, 2014July 6, 2014 David Fincher has embraced the way films films are virally markerted, and as such each and every one of his films are promoted in unique and ingenious ways. The Social Network‘s marketing resembled Facebook’s website, while The Girl With The Dragon Tattoo had a razor sharp dark tone. Now the viral marketing for his upcoming film adaptation of Gone Girl has been ramped up. Following the film’s viral website and phone number that recited the first few pages of the novel of the same name, comes evidence of a new trailer. Literally, it’s evidence of a new trailer. Hit the jump to see what this evidence contains.[Updated: We have added three new posters from AwardsDaily, IndieWire, and HitFix. The original post follows.] The Huffington Post revealed the trailer earlier this week, which gives us the evidence of a new trailer being released on July 7.Gone Girl is a murder mystery centered on a husband, who despite his efforts of trying to find his wife, is accused of the murder.Opening in theaters on October 3, Gone Girl stars Ben Affleck, Rosamund Pike, Neil Patrick Harris, Tyler Perry, Kim Dickens, Patrick Fugit, Carrie Coon, and David Clennon. Directed by David Fincher and based upon the global bestseller by Gillian Flynn – unearths the secrets at the heart of a modern marriage. On the occasion of his fifth wedding anniversary, Nick Dunne (Ben Affleck) reports that his beautiful wife, Amy (Rosamund Pike), has gone missing. Under pressure from the police and a growing media frenzy, Nick’s portrait of a blissful union begins to crumble. Soon his lies, deceits and strange behavior have everyone asking the same dark question: Did Nick Dunne kill his wife? ARGs & Campaigns Viral Marketing Viral News 20th Century FoxBen AffleckCarrie CoonDavid ClennonGone GirlKim DickensNeil Patrick HarrisPatrick FugitRosamund PikeTyler Perry
French Student Film Mimics Cloverfield May 19, 2010May 22, 2010Go to YouTube. Search for “Cloverfield”. Watch all the crappy amateur videos that try desperately to imitate the 2008 hit film. With its handheld camera style and unique intensity, J.J. Abrams’ Cloverfield brought a great new spin to the monster movie. Given its style, many have tried to replicate its… Read More
Social Networks Star Wars And Marvel Geek It Out On Twitter January 23, 2014January 23, 2014Forget the talk about Batman versus Superman. The big rivalry happening this week is between Star Wars and Marvel via their Twitter accounts. What started as an “AskStarWars” Twitter event turned into a hilarious back and forth ribbing between the two brands. Even Iron Man jumped into the fray. Check… Read More
Viral Video: A Brief History of Conspicuous Product Placement in Movies January 12, 2011Product placement has been a staple of American filmmaking since the motion camera was invented. Sometime it’s done with subtlety, while other times it’s blatant (which comical, whether intended or not). Oliver Noble over at Film Drunk gives us a history lesson on product placement in movies, specifically the more… Read More