Zack Snyder’s ‘Batman V Superman: Dawn Of Justice’ Stolen Batmobile Rumor Put To Rest Michael Lee, September 14, 2014September 14, 2014 Over the weekend there was a rumor flying around that someone actually stole the Batmobile off the set of Batman V Superman: Dawn of Justice. How cold something the big and bulky get stolen off a secure set, but stay hidden away in a major city like Detroit? While I may not know the insurance coverage for this, it seems that the stolen Batmobile was nothing more than a publicity stunt. And to add some more fun to this, director Zack Snyder tweeted a photo of the culprit. Hint: Snyder is currently in a twitter war with this movie. Hit the jump to check it out.Case closed. pic.twitter.com/fVyENoksFp— ZackSnyder (@ZackSnyder) September 13, 2014So there you have it, it was nothing more than a publicity stunt created by social media. It also a great way to market both films, but more importantly we get to see more of the Batmobile.Now it’s Bad Robot or Disney’s move. The rivalry all started back last July when Snyder tweeted a shot of Superman (Henry Cavill) donning a Sith robe while wielding a red lightsaber. The director added the #superjedi to rub some salt on the wound.#SuperJedi pic.twitter.com/PyNbELK8UZ— ZackSnyder (@ZackSnyder) July 24, 2014Of course then Bad Robot responded with the following tweet. They even called out the Batman V Superman: Dawn Of Justice director with “The C3Ped Crusader“:THE C3PED CRUSADER @ZackSnyder pic.twitter.com/wh0m6GF15p— Bad Robot (@bad_robot) August 8, 2014 Social Networks Viral Marketing Batman v. Superman: Dawn of JusticeStar WarsStar Wars: Episode VII
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More
The Daily Bugle Debuts on Tumblr; Hints at Expanding “Amazing Spider-Man” Universe July 21, 2013July 21, 2013It looks like The Daily Bugle is finally caught up with the times and has started publishing online. The fictional newspaper has launched a Tumblr page, dropping hints about the plot of the upcoming The Amazing Spider-Man 2. More info after the jump. Read More
This Week In Viral: Terminator, Star Trek, Watchmen & More February 15, 2009July 18, 2010This week’s viral update is brought to you by Skynet Research, whose website is now functional. Some quick updates on virals in the past week after the jump. There’s even a District 9 update! (sorta) Read More