Universal Preempts Its Own Premiere, Releases “Jurassic World” Trailer Early Alex Gerage, November 25, 2014 The park is open—early! In a curious move, Universal Pictures has officially released the first full trailer for next summer’s Jurassic World two days before it’s heavily-promoted premiere during NFL football on Thanksgiving evening. Hit the jump to watch the trailer for yourself, and see why making a new dinosaur is probably not a good idea.You can watch the trailer below, which is complete with seemingly tamed raptors and a Seaworld-style dino aquatic tank:As for the reason why the Jurassic World trailer release was moved up, I think it might just have something to do with another major 2015 release that recently announced its own trailer premiere this Friday. While the move negates the purpose of the film’s viral marketing efforts so far (oddly, the trailer countdown is still running on the Jurassic World website), it’s ultimately a smart move on the part of Universal Pictures. Garner a couple extra days of buzz now and celebrate the trailer’s Thanksgiving premiere on primetime television, because come Friday, everyone will be talking about Star Wars: The Force Awakens.Jurassic World opens in theaters June 12, 2015. Viral Marketing Jurassic WorldStar Wars: The Force AwakensThanksgivingTrailerUniversal
We Are ODST – New Halo Game Viral September 8, 2009September 8, 2009Do you love bees? This is the question Bungie wanted to know the answer too when they kicked off their viral campaign for Halo 3. Headed by one of our favourite advertising groups, 42 entertainment, the Halo 3 campaign was one of the most successful game virals ever. Well, It… Read More
Early Signs Of Viral At 2011 Comic-Con July 20, 2011April 25, 2013With Comic-Con 2011, literally, just underway, and it’s only preview night, signs of viral marketing are already rearing their pretty heads. With the likes of viral past, including The Dark Knight, Tron Legacy, and District 9, we can now welcome the films of Elysium, and a possible start of The… Read More
Viral Video: Gritty Superhero Reboot May 12, 2010College Humor has a great parody video that uses a medical emergency as a metaphor for how studios go about rebooting their franchises. This one in particular is in regards to Spiderman, as the doctor accurately explains all the problems with the third film in the franchise (which is why… Read More