Fringe: FOX Observes Observer Week Iain Welford, November 16, 2009November 16, 2009 Whilst Fox may have dropped the ball when it came to programs like Dollhouse, which in my opinion would have made for great viral material, they have got around to creating something new for Fringe.The Observer will be featuring heavily in this week’s episode, and to mark the occasion, Fox has launched a new viral to raise some awareness of the episode. Fox has arranged for the Observer to turn up during NFL games, as well, the reality show “So You Think You Can Dance.” The eagle-eyed among you will spot them during the commercial breaks with some subliminal images. Finally, if you are walking around L.A, Atlanta, N.Y, Boston and Chicago you may well catch a glimpse of some real life observers who will be roaming the streets, trying to frighten the life out of small children. Well maybe not that last one, but you get the idea. Hercules over at Ain’t It Cool News also showed pictures like the one above of a press pack sent out to various websites (I’m sure ours is in the post…somewhere), with some nice historic pictures depicting scenes from the past as well as Observers watching over the events. It’s pretty cool attention to detail and gives the impression that they have been here a lot longer than you perhaps expected. It’s quite surprising to see this much effort going into one episode, but I hope it’s successful as I think Fringe has that real X-Files vibe that makes you want to find out more. We’ll keep our eyes pealed for new developments, and we hope you enjoy “observing” the next episode. Do you think Fox has caught onto the power of viral marketing? Will this make you tune into this weeks episode to see what Fringe is all about? Comments below or head over to our forums. Viral Marketing Fringe
2012: The Truth Revealed November 21, 2009Well, at least in the eyes of Saturday Night Live. It wouldn’t take long for those known for their political mockery to come up with, what is hopefully never to happen, but the “real” reason behind the 2012 apocalypse. If the IHC is watching, please, help us! How’s that ark… Read More
The Man of Steel: Financial Success of Superman [Infographic] June 4, 2013In honor of Superman’s 75th anniversary and this month’s release of Man of Steel, FinancesOnline.com created an infographic that shows how financially strong the super brand is. Check it out after the break. Read More
“The Hunger Games: Mockingjay Part 1” Viral Video: District 13 Has A Message For Panem July 9, 2014July 9, 2014It was only a couple of weeks back when Lionsgate launched the revamped viral marketing campaign for The Hunger Games: Mockingjay Part 1. Tailored to fit the themes of the third book, the first wave of Mockingjay viral videos came in the form of President Snow (Donald Sutherland) addressing the… Read More