Daybreakers Gets a Viral Site That Claims You’re Patient Zero Dan Koelsch, December 15, 2009December 15, 2009 The movie Daybreakers has intrigued me ever since I saw the trailer for the first time. How can you not love the idea of society being predominantly vampires, with free humans being outlaws? It’s a world I would love to get right in the thick of, and now I can, thanks to a new site called Capture Humans. The site gives you a nice video background of how their society came to be, and it’s even nicer because it uses Facebook Connect to personalize the story. Check out the site to see the video, which claims you are patient zero of the epidemic that has made most of the world vampires. Since there are still some humans roaming free, the site also gives you four tips on how to capture humans safely. With the world’s supply of human blood quickly diminishing, every human is important! Daybreakers, starring Ethan Hawke and Willem Dafoe, opens January 8th, 2010. Viral Marketing Daybreakers
Test Subjects Needed ARG Updates: Scary Voicemail And More July 7, 2011When we last left off with the Test Subjects Needed (aka Human Preservation Project, aka Mission Icefly) ARG, we had found the Survival Code website that lead to a countdown, as well as the site for the Traelak Institute. Now there are a few more updates for the campaign, including… Read More
“Apollo 18″ Viral: New Classified Document Breaks Down Missions January 2, 2011January 4, 2011When we last left off on the viral for Dimension Films’ Apollo 18, the Cosmonauts page of the film’s official website had a single image of classified (and heavily redacted) document. Now we have a new document on the site that you can see after the break. Read More
MacGruber iPhone App and Viral Site April 24, 2010NBC’s Saturday Night Live has had trouble converting their popular recurring skits into quality (and profitable) films. You could even argue that Wayne’s World was their only true success story, and may be the only reason they kept trying. This summer, the producers of the show are trying to break… Read More