Are Holograms the New Augmented Reality? Dan Koelsch, December 29, 2009 We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we have what may be the new augmented reality: holograms. Now, true holograms like that in Star Wars are not currently a viable marketing tool, as they are expensive and hard to create (see Minority Report for its potential, though). However, new technology is allowing us to experience perspective viewing for the first time, similar to how a hologram would. What do I mean by “perspective viewing”? It means if you are watching something, then as you move or the object moves, you can actually see the image from different perspectives or angles. Usually, if you watch TV, if you move, the image stays the same. What new technologies, like the accelerometer and compass in the iPhone, do is change what you see depending on its orientation to the viewer. See the two videos below to see what I mean. The second video is a technology called “Hyper Reality” or “Head Tracking”, and supposedly Apple is interested in using it for displays. Both methods are extremely useful, as they give the viewer a much more immersive experience when watching videos or playing games. You may even noticed the Avatar-like helicopter in the first video. Just imagine playing a game like Avatar where you can actually move your head to see around trees, or move your iPhone to get a better view of the Enterprise from Star Trek. The possibilities seem endless. What do you think? Are holograms/perspective viewing the wave the future or just a gimmick? Viral Marketing Avatar
Dance Like Oz in “American Reunion” Contest July 8, 2012July 8, 2012American Reunion comes out on Blu-ray and DVD this Tuesday, and to promote the release, Universal Home Entertainment is hosting a contest on the video social networking site Tout. Find out how to enter and what you can win, after the break. Read More
‘The Virginity Hit’ Billboards Cause Controversy September 1, 2010A few weeks ago, we told you about the toll free number used to promote the Will Ferrell produced comedy The Virginity Hit. Now the number is being advertised through billboards, and it is causing quite a stir. Get the details after the break. Read More
2012: Soren Ulfert Resigns from the IHC September 17, 2009September 18, 2009UPDATE: Soren Ulfert has updated his Twitter: For those asking why I resigned, the short story is — I didn’t. If that wasn’t omnious enough, Charlie Frost tweeted exactly what we’re thinking: Rumor has it that @SorenUlfert was forced out of @TheIHC…I kinda feel bad for the guy The mystery… Read More
It always annoyed me how the big videogame markers are completely missing this. What Johney Lee demostrates would easily work on all the main games consoles with just the cheapest of add ones (for the Wii that would be a headband and a little wiimote stand…for the rest, a webcam).Headtracking is easily, cheap, could be built into first person games with no fuzz and requires no special tv to view it. Why arnt we doing this already? Having tried the demos, it really would add a lot. Moreso then steroscopic 3d does. (subtle headmovements really help give us a sense of perspective on our enviroment).