Chuck Update: iPhone App and New Promo Dan Koelsch, January 6, 2010November 9, 2010 NBC’s hit show Chuck returns for its 3rd season on Sunday, and the network has a made some big promotional attempts to get you to watch. First of all, the Chuck YouTube contest we reported on last month is apparently still going on, so be sure to check that out. Second, there’s finally (mild sarcasm) a Chuck iPhone App. The App is based on the NBC-created fan site ChuckMeOut.com. We’ve talked about the fan site before, and I think it’s a great concept with a cool design. There’s lots to do to see, which is why I was surprised at how limited the iPhone app is. While the website has the ChuckMeOut missions, links to just about everything, and periodic blog updates, the app is just a Chuck-themed “insert your face here” task. All you do is find the background you like and fit one of your own pictures to make it match. For a funny example, see mine (using a very old photo) below: Its fun for a few minutes, but then you’re over it. I guess that’s the same with most iPhone apps, though. Oh, you want more Chuck? Lucky for you, NBC has a new promo for the season debut. Viral Marketing ChuckiPhoneiTunesNBC
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More
Viral Marketing Cool Viral Marketing for “Elysium” Around NY, LA and Vancouver July 6, 2013The makers of Elysium have already invaded the internet with a few viral sites to help promote the new sci-fi film by Neil Blomkamp. Now, they’ve gone into the real world with some new viral ads similar to some of the stuff they did for Blomkamp’s District 9 film. See… Read More
Tron Soundtrack Daft Punk Poster Revealed October 20, 2010After a delay of over a week, the Tron Legacy soundtrack website has revealed the exclusive Daft Punk poster that will ship with the “Delux Pre-Order” package of the album. As most know, Daft Punk produced the entire soundtrack and score for the film. See the glow-in-the-dark poster after the… Read More