SNL Takes on Avatar and Late Night Feud Dan Koelsch, January 17, 2010 Sigourney Weaver was the host of Saturday Night Live this week, so of course you’d expect an Avatar parody, since Weaver starred in the film. Well, we definitely got one. Actually, we got blessed with three, and James Cameron even jumped in on the action by premiering Laser Cats 5 to SNL exec producer Lorne Michaels. This is one of my favorite recurring sketches on the show, and this one was great as it made hysterical references to pretty much every Cameron film. We also finally get to see the sex scene from Avatar, and Weaver reacts to internet comments on her and the film. And of course SNL couldn’t ignore the late night talk show fiasco. We have both Seth’s marriage analogy of the situation and Larry King’s take on it. Check out all the videos, embedded after the jump. Viral Marketing James CameronNBCSaturday Night LiveSigourney WeaverThe Tonight Show
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More
“G.I. Joe: Retaliation” Viral: Cobra is Calling You to Join their Special Forces April 25, 2012April 25, 2012It would sound really bad if I asked you if I gave you an exciting opportunity to join a terrorist organization, but considering this is for Cobra, I think I can make an exception. A viral campaign for G.I. Joe: Retaliation has launched in the form of a Cobra Special… Read More
“Avengers: Age of Ultron”: Have the Best Day Ever with RDJ; New Trailer Thursday! March 3, 2015March 4, 2015We’re a little less than two months away from the debut of Marvel Studio’s follow up to its billion-dollar grossing juggernaut, Avengers: Age of Ultron! The marketing campaign is in full swing now with character poster reveals, TV Spots and now contests. Omaze and Robert Downey, Jr. are offering fans a… Read More
They let NBC and the whole situation off the hook. It wasn’t the funniest of sketches I’ve ever seen.