SNL Takes on Avatar and Late Night Feud Dan Koelsch, January 17, 2010 Sigourney Weaver was the host of Saturday Night Live this week, so of course you’d expect an Avatar parody, since Weaver starred in the film. Well, we definitely got one. Actually, we got blessed with three, and James Cameron even jumped in on the action by premiering Laser Cats 5 to SNL exec producer Lorne Michaels. This is one of my favorite recurring sketches on the show, and this one was great as it made hysterical references to pretty much every Cameron film. We also finally get to see the sex scene from Avatar, and Weaver reacts to internet comments on her and the film. And of course SNL couldn’t ignore the late night talk show fiasco. We have both Seth’s marriage analogy of the situation and Larry King’s take on it. Check out all the videos, embedded after the jump. Viral Marketing James CameronNBCSaturday Night LiveSigourney WeaverThe Tonight Show
The Underworld Hacks “Real Steel” Press Kits September 8, 2011September 7, 2011Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known. Read More
Paranormal Activity 2 Site Updated With Secrets In Trailer September 14, 2010The first Paranormal Activity had a strong viral campaign that pretty much made the film’s success, so it’s no surprise there will be creepy things to find in the marketing for its sequel. It may have taken a few days, but here’s every secret in the new trailer so far. Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More
They let NBC and the whole situation off the hook. It wasn’t the funniest of sketches I’ve ever seen.