Repo Men: 4 Artiforgs On The Run, The Hunt Is On Iain Welford, February 26, 2010February 26, 2010 If you’ve been following our coverage of Repo Men, you’ll know that Universal, in conjunction with Wired and Lone Shark Games have launched a real world ARG pitting Artiforgs (people with artificial organs) against Repo Men (employees of Unicare who really want those organs back). Check out the latest developments of the ARG after the jump. The campaign has officially started, and if you head over to the Wired website, you’ll find a dossier on each of the 4 Artiforgs (Alex, Ciji, Usman, and Will) who have fallen behind with their payments. If the contestants elude the Repo Men for 30 days, they will win $7500. However, if a Repo Man (could be anyone, including you!) finds them, they can collect on the $7500 bounty. Clues will be published on the main website, through Twitter using the tag #repomen, and distributed through other interesting means including the march issue of Wired. You might also want to check out The Union’s new mobile website for updates on the move. It’s also suggested you check out these twitter accounts, according to the website:You should also follow @theunioncares, @lonesharkgames, @theatavist, @nxthompson, @piercedavid, and @universalpics. These are the people who’ll be doling out cluesAnd though they aren’t official, these hunters seem to be rather active: @mescad, @socillion, @menancingpickle @lotushenna, @truebypass, @artiforg, and @pbemaddy — though some people suspect pbemaddy might be a mole for the runners.I’m liking the mole suggestion! In other Repo Men news, our friends at CHUD have had a special package delivered. Check out the video below of them un-boxing it. So far I’m really enjoying this ARG even though I’m miles away form it here it in the U.K. but what do you think? Are you taking part in the hunt? Leave you comments below. The film opens March 19th in the States. Viral Marketing ARGForest WhitakerJude LawPosterRepo menwired
Rebecca is Looking for the Perfect “Roommate” January 21, 2011January 21, 2011Sony has launched an classic form of viral marketing for their upcoming thriller The Roommate. The studio has posted ads around various cities looking for a roommate who has a killer personality. Like most ads posted on telephone poles or light posts people who are interested in the ad contact… Read More
Short Film “Mortal Kombat: Rebirth” Debuts Online June 8, 2010Today there was some mystery brewing about a short film that debuted on YouTube yesterday titled Mortal Kombat: Rebirth. The 8 minute long video looks well done (and possibly made with at least some budget), but there is very little info given about who made it and why. There are… Read More
Catch The Viral: Find the MNU Memo! June 16, 2009June 29, 2009Catch The Viral is a segment where we ask you for help with viral. Viral campaigns are intrinsically interactive, so the more people who help, the more likely we can find all the goodies. The MNU Spreads Lies group posted a very interesting tweet on Twitter this evening. There is… Read More