Del Toro Offers Opinion on Future of Storytelling and Transmedia Alex Gerage, September 15, 2010September 15, 2010 When Guillermo Del Toro speaks, people listen. It is probably because the director has solidified himself as a visionary of sorts in modern cinema. His movies, like Pan’s Labyrinth and Hellboy, offer unique takes on traditional genres. I was one of many who cheered when Del Toro was tapped to direct…
Viral Marketing ESPN Brings Admiral Ackbar to Primetime Alex Gerage, September 9, 2010October 18, 2011 It’s probably not quite the same thrill as destroying the Death Star, but for one evening, everyone’s favorite squid-faced rebel hero, Admiral Ackbar, was the talk of the college football world. That is because ESPN aired a commercial documenting the now infamous campaign by University of Mississippi students to have…
Time Magazine Ranks Top Ten Star Wars Fan Films Alex Gerage, August 25, 2010 Star Wars has always been a great source for fan films. Dan reported a few days back about the fan reenactment project called Star Wars Uncut, but dozens of original stories relating to the beloved space saga have popped up on the internet for the past decade. Time realized this, and asked fans…
If Superheroes Had Endorsement Deals Alex Gerage, August 11, 2010August 11, 2010 It is always intriguing to speculate what life would be like if superheroes were real. Would planet Earth face the same global issues if a man from Krypton was around? Would American cities continue to have crime problems if the Caped Crusader patrolled the streets? It’s tough to know for…
Right Turn You Must: Yoda’s TomTom Recording Session Alex Gerage, July 27, 2010 The latest in TomTom’s clever viral videos promoting their new line of Star Wars voices for GPS devices has hit the web. This time, it is Master Yoda himself who went into the studio to record his lines. Like Darth Vader before him, the process was less than smooth, but…