Author: Alex Gerage

Pre-Roll Ads May Affect Viral Videos

Pre-Roll Ads May Affect Viral Videos

If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional advertising tactic has made a…

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The Office: The Halpert Baby Has A Blog

The Office: The Halpert Baby Has A Blog

Following last week’s release of the Sabre Corp. website, NBC has gone live with another viral blog for The Office. This time it’s the “Halpert Baby Blog.” Maintained by Pam Halpert herself, the page offers some intriguing facts about the impending addition to Halpert family. So far, there’s an entry with her ultrasound and a…

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