Variety and BuzzFeed Launch MovieTracker to Measure Buzz for Golden Globes Nominees Alex Gerage, January 7, 2014January 7, 2014 The 2013 awards season may not begin in earnest until Sunday night’s Golden Globes, but the buzz surrounding this year’s nominated films and actors has been building for the last few weeks. Presenting a new way to convey the interest these contenders are generating online, Variety and BuzzFeed have joined…
Has The ‘Anchorman 2’ Marketing Campaign Given Us Too Much Ron Burgundy? Alex Gerage, December 6, 2013December 6, 2013 Remember that time you hoped against hope for a sequel to Anchorman? You weren’t alone of course; the 2004 film earned cult-like status in the years following its release, leaving legions of fans desperate for more Ron Burgundy. After years of waiting, the sequel is nearly here, and it seems the…
Disney Turns To The Internet To Cast Star Wars Leads Alex Gerage, November 11, 2013 For a film still shrouded in secrecy, Disney has made the casting process for Star Wars: Episode VII a very public event. Despite rumor after rumor of established actors and actresses vying for the perceived male and female leads, in-person casting calls have gone out in major cities nationwide for possible unknown…
Nielsen Begins Tracking Twitter Buzz For Fall Television Shows Alex Gerage, October 11, 2013 The Nielsen television ratings have long been the gold standard for television networks and advertisers to determine how well their shows are reaching audiences. With the rise of social communication and engagement online, the metric’s value has been somewhat skewed for not painting the entire picture about the reach of…
American Horror Story: Escape The Asylum Game Launches In Conjunction With Blu-ray Release Alex Gerage, September 18, 2013September 18, 2013 A new season of television is upon us, which not-so-coincidentally means we are seeing the carefully-timed release of many shows’ previous season on Blu-ray and DVD. FX’s American Horror Story is one property following that trend, but has taken the extra step of incorporating an online game to promote the…