You might not have noticed, but augmented reality is growing at a rapid pace when it comes to the bleeding edge of technology. As such, advertising companies are trying to keep up, trying to be cool hip young kids. But, they need to watch out, because with new technology there are new perils, new failures,…
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Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth! A small business lives and…
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There is less than a month to go before Avatar finally hits the silver screen and the buzz is growing by the day. For the longest time we were being drip-fed information with pictures of the director, James Cameron, in front of green screens on set and all of a sudden there has been a…
Read MoreAs technology moves forward, Internet gets faster and the public wants more, media companies are increasingly looking for new ways to advertise and make it more interactive. The latest form of advertising to fill these criteria takes shape in the form of augmented reality, and it seems more and more companies are looking to dip…
Read MoreThanks to one our readers, we have found the YouTube channel for the Coke Zero Avatar tie-in that seems to be the source behind the viral so far. Alex reported on AVTR.com a while ago, which is also connected with Coke Zero. Other than the occasional update not much has been done with the site.
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