When Virals Fail To Live Up to Their Potential Michael Lee, April 7, 2011April 7, 2011 Movie virals have always been a huge part of the film industry since the dawn of its simplest form; the movie trailer. Its only now that virals have become more prevalent to studios since they introduced a more interactive version for fans and moviegoers. There are effective virals, the virals…
Does Green Lantern’s Marketing Risk Spell Doom For The Film? Alex Gerage, April 3, 2011 While X-Men: First Class may have been considered the black sheep of 2011 superhero films, multiple trailers and a plethora of images released have seemingly quieted criticism and turned many into believers. Naturally, attention has shifted to the next film with apparent shortcomings, and that is Warner Bros. and DC…
Latest Viral Trend: Charlie Sheen Dan Koelsch, March 4, 2011March 4, 2011 In case you didn’t know, actor Charlie Sheen has been in the news a lot lately. After a few scandalous parties became public, he went into rehab, but quickly came back out and started doing interviews where he spewed a lot hatred (mostly towards Two and a Half Men creator…
Film Marketing Trends in 2011 Alex Gerage, January 13, 2011January 14, 2011 We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing…
Rebuttal: 5 Reasons Why Transformers 2 Will Be The Worst Film Ever Dan Koelsch, June 6, 2009July 6, 2010 If you have yet to read Matt’s article citing the 5 reasons Transformers: Revenge of the Fallen will be the greatest flick ever, check it out here. This is my rebuttal: 5 reasons it will be the worst movie of all time.