If there was one thing I took away from the news surrounding Empire Magazine’s story on The Dark Knight Rises, it is just how little everyone knows about the upcoming film. Despite an entire summer of set videos and spy photos posted online, as well as some snazzy official looks at Batman and Bane in…
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After watching the trailer for Marvel’s The Avengers over 20 times today, one shot stood out to me. I knew I had seen it somewhere before. I didn’t want to seem like a nitpicking fanboy (the trailer is absolutely awesome, by the way), but then I found out I wasn’t the only person who noticed…
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The New York Times ran a piece yesterday about how movie studios are taking a more cautious approach to this year’s San Diego Comic-Con. After propelling the comic book convention into the mainstream in recent years, why are they turning away now? Also, what could this shift in priorities mean for viral marketing? Read my…
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As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use of high-tech 3D projectors. It…
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With the release of TRON: Legacy on Blu-Ray this past week (and the re-release of the original TRON from 1982 on the same day), fans of the cult Disney film-turned-blockbuster-success are jumping in joy to see both these films in HD for the first time. However, newcomers to the Tron franchise might not be as…
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