“Cars 2” Roundtable: John Lasseter Talks Sequels, Animating Water, and 3D Michael Lee, June 21, 2011June 21, 2011 If there is anything you must know about Cars 2 director John Lasseter is that he is passionate about his work, and with a great passion about the work you will end up with an equally passionate product. In a roundtable interview, the director talks about the difficulties that come…
Trailers Weekly: “Moneyball”, “Harry Potter”, “Conan The Barbarian”, “30 Minutes or Less”, “Rise of the Planet of the Apes”, and “The Muppets” Dan Koelsch, June 19, 2011 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this…
Fake “The Dark Knight Rises” Teaser Fools the Internet Dan Koelsch, June 17, 2011June 17, 2011 The buzz around the blogosphere today has been a leaked teaser trailer for next year’s Batman film The Dark Knight Rises. However, /Film makes some good points about why it’s a fake. We will probably see a lot of fake things for the highly anticipated film (i.e. this), so we’ll…
Fan-Made “Hunger Games” ARG Launches Dan Koelsch, June 14, 2011June 16, 2011 A few days ago, we posted an article about what looked to be an official ARG for the upcoming film The Hunger Games, which comes out next year. We deleted the article after a Lionsgate rep told us that it was not official and possibly a scam to collect user…
Hollywood Second-Guessing Comic-Con, Could Viral Marketing Be Next? Dan Koelsch, June 13, 2011June 13, 2011 The New York Times ran a piece yesterday about how movie studios are taking a more cautious approach to this year’s San Diego Comic-Con. After propelling the comic book convention into the mainstream in recent years, why are they turning away now? Also, what could this shift in priorities mean…