Abraham Lincoln Is Now On Twitter Dan Koelsch, February 11, 2011 It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln.
Facebook Premieres “X-Men: First Class” Trailer, Promises New Content Alex Gerage, February 10, 2011 Lost amidst the excitement for upcoming comic book films like Captain America: First Avenger, Thor, and Green Lantern, is the Matthew Vaughn-directed X-Men: First Class. For a day at least, it appears the film will be alone in the spotlight, because 20th Century Fox has released the first trailer via…
Detroit Won’t Erect Robocop Statue Dan Koelsch, February 8, 2011 Briefly: In what may be the saddest news of the young year, Mayor Dave Bing of Detroit responded to a Twitter comment asking why there isn’t a Robocop statue in Detroit like there is of Rocky in Philadelphia. Bing says there are no plans to erect such a statue, which…
Which Super Bowl Trailers Got the Most Buzz? Dan Koelsch, February 7, 2011 With a bevy of 30 second trailers debuting last night during the Super Bowl (all of which you can watch here), the question remains of which ones had the most impact. Our friends at HeyUGuys found an infographic from Way to Blue that calculates which TV spots generated the most…
News Jon Favreau Tweets Cowboys & Aliens Super Bowl Spot Nick Butler, February 6, 2011February 10, 2011 This year a lot of brands have been releasing their Super Bowl ads online before the big game. It’s worked for some companies, like Volkswagen, but most have gone by unnoticed. Just a few minutes ago, Jon Favreau tweeted a link to the Super Bowl spot for Cowboys and Aliens….