Watch The First Six Minutes Of “The Upper Footage” Michael Lee, May 6, 2014May 6, 2014 Thanks in part to the relative IndieGoGo campaign success and its success on Viemo, the people behind The Upper Footage faux documentary have decided to reinvest in their passion project and release new marketing materials such as trailers, clips, an updated website, and introductory pieces. In light of this the…
“The Amazing Spider-Man 2” Viral Review Michael Lee, May 5, 2014May 5, 2014 Grossing $97 million domestically for a total of $370 million worldwide, The Amazing Spider-Man 2 has already proven to be a financial success, despite not having broken any records. While the descent numbers and mixed to negative reviews speak for themselves, there is no doubt that if Sony’s Spider-Man Cinematic…
“Game Of Thrones” Interactive Map Puts All Other Interactive Maps To Shame Michael Lee, April 24, 2014 Part of what fascinates us with Hunger Games, The Hobbit, and other fictionalized nations, is the idea that they are so massive in size that they are not only uncharted, but they could possibly open the doors to new adventures. Now with the power of the internet at our hands,…
“Silicon Valley” Landing Page Is A Hilariously Effective Marketing Gag Michael Lee, April 23, 2014 Generally when a marketing team has a technology-based film or show, they would embrace those themes by creating fake websites, landing pages, etc. We’ve seen in it a bit of David Fincher’s The Social Network, and now we are seeing it again for HBO’s latest comedy Silicon Valley. The show…
“Community” #SixSeasonAndAMovie Campaign Looks Hilariously Similar To “The Social Network” Michael Lee, April 22, 2014April 21, 2014 There was a time when fans of a sitcom or drama would send a massive amount of postage mail to TV studio execs to keep their show alive. But in an age of social media, we now have the much more cost-effective hashtags and memes to turn to. One praticular…