‘X-Men: Apocalypse’ Launches Early Viral Marketing Campaign Michael Lee, September 24, 2014September 24, 2014 It is never too early to start a marketing campaign for a film like X-Men: Apocalypse. And 20th Century Fox is starting some very early marketing promotion for the upcoming film, which will be directed by Byran Singer, by launching two new viral marketing websites. The film is actually no…
Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’ Michael Lee, September 17, 2014 Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming…
Guillermo Del Toro Wants You To Scare Him In New Contest From Legendary Pictures and YouTube Alex Gerage, September 3, 2014September 3, 2014 Guillermo del Toro could well be the busiest man in Hollywood — it is rare a day goes by where his name is not attached to an upcoming film or television show. Despite his backlog of projects, the filmmaker has announced that he will preside over a rather cool contest…
Aaron Paul Holds A “Breaking Bad” Scavenger Hunt Prior To The Emmys Michael Lee, August 20, 2014August 20, 2014 Aaron Paul really loves his fans. Surprising people who are touring his neighbor hood, helping out Omaze, or hosting advanced screenings of his films like Need For Speed. Whatever it is, the guy is pretty cool, and he is proving how cool he is by hosting a Breaking Bad-themed scavenger…
Comic-Con UPDATED: Play 80’s Video Games At Comic-Con To Win Walk-On Role In “Pixels” Christopher Moore, July 24, 2014July 25, 2014 The upcoming feature film Pixels starring Adam Sandler and Peter Dinklage and directed by Chris Columbus is based on the viral video hit of the same name. The story involves the world being attacked by old school video game characters, so for this year’s Comic-Con, Sony has created an 80’s video game…