Category: Viral Marketing

Bed Down With “The Incredible Burt Wonderstone”

Bed Down With “The Incredible Burt Wonderstone”

Briefly: The Steve Carrell magician comedy The Incredible Burt Wonderstone opens in theaters tomorrow, but if you want to know what it’s like to be in the (supposedly) world’s biggest bed, you can try the Bed Down With Burt online game. Collect coins to make it to the next stage, and share your results with…

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Video: 3D Street Art for “Life of Pi”

Video: 3D Street Art for “Life of Pi”

From March 9-12, internationally recognized American chalk/street artist Tracy Lee Stum brought her spectacular interactive 3D street drawing to L.A. LIVE in Downtown Los Angeles as she paid tribute to Life of Pi, in honor of the March 12 home entertainment release. The drawing was inspired by a key scene from the four-time Academy Award-winning…

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New “Wreck-It Ralph” Mockumentary “Garlan Hulse: Where Potential Lives” Mirrors “King Of Kong” Documentary

New “Wreck-It Ralph” Mockumentary “Garlan Hulse: Where Potential Lives” Mirrors “King Of Kong” Documentary

Last week Wreck-It Ralph was released on Blu-ray and DVD. There was a small viral campaign to go along with the theaterical release, which consisted of creating an actual Fix-It Felix Jr. arcade game and commercials promoting other arcade games, but now comes the most interesting aspect of the viral, which comes in the form…

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