Category: Viral Marketing

D23 & Jim Hill Investigate Brad Bird’s Tomorrowland Conspiracy

D23 & Jim Hill Investigate Brad Bird’s Tomorrowland Conspiracy

Formerly known as 1952, Brad Bird’s Tomorrowland is up an running and getting ready for production as it’s set for a December 2014 release. The film is ripe for viral potential as the 1952 mystery box that inspired the Damon Lindelof screenplay is stacked with vintage Disney paraphernalia and other sci-fi oddities. Now D23 and…

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Jimmy Fallon’s “Downton Abbey” Parody Series Returns With Third Episode

Jimmy Fallon’s “Downton Abbey” Parody Series Returns With Third Episode

Downtown Abbey is a British period television drama that airs on ITV in the UK and PBS here in the states. While the show is very popular, it is a bit dry, and thus ripe for parodying. Late Night with Jimmy Fallon, my favorite late night talk show, has made its own series called “Downton…

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Magnet Purchases “Europa Report” U.S. Distribution Rights: New Viral Content Coming?

Magnet Purchases “Europa Report” U.S. Distribution Rights: New Viral Content Coming?

Every now and then, a viral campaign will start and then unexpectedly stop progressing, and then start up again, like Cobra Special Forces. Sometimes they just start and sit, for a very long time like the campaign for Sharlto Copley’s project, The Europa Report. The viral was discovered early last year, but sat dormant until…

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