As a smart marketing ploy to promote this weekend’s release of his superhero film The Green Hornet, Academy Award winner Michel Gondry guest directed a special episode of Jimmy Kimmel Live on Thursday. If you know anything about the director, then you know this wouldn’t be just any episode. Watch the whole thing after the…
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Sometimes we get viral news that’s just too small and too much to divide into individual posts. This is one of those times. So, sit back and relax as we give you Viral Bits ranging from fan viral videos to how to perform a real life Inception.
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The Fox Searchlight comedy Cedar Rapids is only a few weeks away from its February 11th theatrical release, but we are now just seeing some viral marketing, and its targeted for the film’s Sundance Film Festival premiere this month. There’s nothing like a non-working website and calendar to get you excited for a film! Get…
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Johnny Knoxville and the rest of the Jackass gang are making parody videos for all the Best Picture nominees at this year’s Critics’ Choice Movie Awards, which airs tomorrow night on VH1. First up is their spoof of Inception, which I have to say falls flat for me. Let us know what you think in…
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We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing pro Chris Thilk of MovieMarketingMadness.com…
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