The Green Hornet Gets Augmented Dan Koelsch, September 13, 2010September 13, 2010 We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black…
Super 8 Viral Update: Audio Folder and New Print Out Dan Koelsch, September 12, 2010September 12, 2010 While the latest flare in the Super 8 viral campaign has been the updates to the Rocket Poppeteers website (along with the ice cream’s presence at Comic-Con), there’s still that pesky remote computer on Scariest Thing I Ever Saw (STIES). The PDP 11 computer now has a new print out…
What Is It? No Really, That’s The Name Of The Video Scott Caldwell, September 11, 2010September 11, 2010 One of the coolest, and yet, at the same time, most annoying things, is looking at something for a long period of time, because you think something is there, or better yet, because you’re told something is there. That is exactly what is going on with what you are about…
Viral Video: Miley Cyrus Last Exorcism Dan Koelsch, September 11, 2010 The “Rated Awesome” video series is a collaboration between two YouTube phenomenons, Indy Mogul and Barely Political. In it, they parody popular movie or television ideas, usually as a mash-up trailer. In their latest video, they combine two very scary popular trends, the found-footage horror film The Last Exorcism, and…
ARGs & Campaigns Let Me In Wraps Up Viral Campaign With Behind the Scenes Footage and a Blast From The Past Dan Koelsch, September 11, 2010September 11, 2010 We have one more viral reveal for Overture’s Let Me In, and fortunately it’s not as difficult to get to. If you type in one of the posters’ taglines, “Innocence Dies, Abby Doesn’t”, as a URL, you get a behind-the-scenes clip hosted on the site’s Facebook app. MovieViral has also…