The Green Hornet Gets Augmented Dan Koelsch, September 13, 2010September 13, 2010 We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black Beauty in real time. Details after the break. The Green Hornet is about a rich playboy (Seth Rogan) who decides to add meaning to his life after his dad dies by becoming a superhero. He has the help of his martial arts expert driver Kato (Jay Chou) and a high-tech 1966 Imperial named “Black Beauty”. At ExperienceBlackBeauty.com (which sounds like a porn site, but trust me, its not), you can try out some of cool weapons the car has. By holding on to certain “buttons” on your paper marker, Black Beauty will either fire missiles, or use the flamethrower or gatling gun. It also give you the option to watch the trailer, which we have below. Try it out for yourself, and let us know what you think. The Green Hornet, directed by Michel Gondry and also starring Christoph Waltz, opens January 14th, 2011. Viral Marketing augmented realityBlack BeautyThe Green Hornet
Avatar News Round-Up November 23, 2009The last few days have brought lots of news bites on James Cameron’s Avatar, so here’s just a few of the ones that caught our eye. We already know that Ubisoft is making a video game for film, set to be released on December 1st. Well, now we have an… Read More
You Can Be A Part of Discovery Channel’s Shark Week July 11, 2010July 11, 2010Discovery Channel’s Shark Week is one of the longest standing traditions on cable television, having been established in 1987. One week every late summer, Discovery features these ferocious beasts with shark episodes from your favorite shows and new specials. This year’s series starts August 1st, and you can be part… Read More
“RoboCop” Viral Marketing Review February 17, 2014February 17, 2014Even before RoboCop hit theaters, many were questioning if it was a good idea to release a remake of the Paul Verhoeven classic that sought to satirize societies’ obsession with violence, sex, and other vices. Though the remake has garnered mixed reviews, it could have been much worse without a… Read More