It only took a few hours since the Reading Rainbow Kickstarter launched, but thanks to fans of the PBS series and Star Trek: The Next Generation, LaVar Burton was able to meet his $1 million goal in less than 24 hours. In fact it took only about 10 hours for Reading Rainbow‘s Kickstarter goal to…
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Trying to figure out The Signal viral marketing campaign is an effort in futility. We don’t know much about the film itself, considering it is being marketing that way. Focus Features is really playing on the mystery themes of the sci-fi thriller by marketing through the RUAGITATED viral site, and its strange and cryptic videos,…
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With the success of the Iron Man 3‘s Iron Man Tech Presented by Stark Industries, Thor: The Dark World‘s Treasures of Asgard, and Captain America: The Winter Soldier‘s Captain America: The Living Legend And Symbol Of Courage, Disney and Marvel have launched new exhibits to bring the Marvel experience closer than any movie ticket could.
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With a resounding amount of positive reviews and a $302 million performance at the box office, it’s really no surprise to see that the X-Men Days Of Future Past marketing worked well under pressure. Up against the likes of Godzilla and The Neighbors, Bryan Singer‘s sequel could have easily took second or worse. Then there…
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Following the explosive second trailer for Michael Bay’s Transformers: Age Of Extinction, Paramount Pictures has unveiled their latest push for the Transformers Are Dangerous viral marketing campaign. The first aspects of the Transformers Are Dangerous viral marketing campaign was actually revealed in the first trailer back in March, when a secret phone number was revealed…
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