Category: Viral Marketing

Tron Legacy: Access to Kevin Flynn’s Work Server Reveals High-Res Images and Animations

Tron Legacy: Access to Kevin Flynn’s Work Server Reveals High-Res Images and Animations

I figured that the online release of Space Paranoids was for a reason. Now we know what its purpose is in the Tron Legacy viral campaign. Thanks to some new posts on the Flynn Lives forum, and the work of Unfiction members playing the game, we have access to one of Kevin Flynn’s old work…

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“This Man” Dream Viral to Become Feature Film

“This Man” Dream Viral to Become Feature Film

If you are an avid fan of ARGs and other viral marketing, you may have already heard of ThisMan.org, a website that claims hundreds of people have seen the same unknown man in their dreams. The website is designed as sort of a case study, with descriptions of dreams, theories, subjects’ drawings, and more. It’s…

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It’s Official: J.J. Abrams’ Super 8 is About Area 51, Will Team Up With Steven Spielberg

It’s Official: J.J. Abrams’ Super 8 is About Area 51, Will Team Up With Steven Spielberg

Despite a comment on our forums, I really didn’t see this coming. Some theaters had exclusive showings of Iron Man 2 for their employees and select people tonight at midnight, and the Super 8 teaser trailer was shown as well. After we confirmed that the secret film being produced by J.J. Abrams wasn’t affiliated with…

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