Category: Viral Marketing

Not Like Mike: The Jordan-Utah Flash Fiasco

Not Like Mike: The Jordan-Utah Flash Fiasco

In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were going to see Michael Jordan…

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New Iron Man 2 Poster and a Clue!

New Iron Man 2 Poster and a Clue!

Finally! The wait is over and it’s kicking off! Whilst everybody is drooling over the new Whiplash poster which you can see below, SuperHeroHype have produced a far more mysterious picture. It seems that Paramount has sent the guys at SuperHeroHype a picture of an article that appears to be about the man behind the…

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