Advertisers Lose Grip on Reality Iain Welford, November 26, 2009November 26, 2009 As technology moves forward, Internet gets faster and the public wants more, media companies are increasingly looking for new ways to advertise and make it more interactive. The latest form of advertising to fill these criteria takes shape in the form of augmented reality, and it seems more and more…
Tron Legacy – Video Game Scott Caldwell, November 25, 2009November 25, 2009 What do you get when you take a film that’s based on real life video games and make it a video game? A video game! That’s exactly what you’ll get with the release of Tron. Notice it’s missing the “Legacy” part. Perhaps it’s not solely based on the movie. Maybe…
Star Trek Contest Winners! Dan Koelsch, November 25, 2009December 1, 2009 Last Thursday we began our little Star Trek Caption Contest, and we now have our three winners. If you remember, the prize is “Star Trek: The Art of the Film”, published by Titan Books. First, here’s the image we asked you to humorously caption: We had a lot of great…
When Viral Strikes! (Too Soon) Scott Caldwell, November 24, 2009June 6, 2010 A while back, I wrote about how the start of a film, meant the end of a perfectly good viral. One can look at it as a tough day. It’s like making a good friend, and then that friend just up and leaves you. Never to be heard from again….
How To Turn a Regular Ad Viral: 11 Creative Billboards Dan Koelsch, November 24, 2009November 23, 2009 It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on…