Disney Shakeups May Affect Future Marketing Alex Gerage, November 26, 2009November 26, 2009 It appears the House of Mouse is undergoing further changes. The Los Angeles Times has an engaging article about the current decisions being made at the Walt Disney Company. It seems film studio head Rich Ross is letting many of the organization’s mainstays go, and wants to usher in a new…
Advertisers Lose Grip on Reality Iain Welford, November 26, 2009November 26, 2009 As technology moves forward, Internet gets faster and the public wants more, media companies are increasingly looking for new ways to advertise and make it more interactive. The latest form of advertising to fill these criteria takes shape in the form of augmented reality, and it seems more and more…
Tron Legacy – Video Game Scott Caldwell, November 25, 2009November 25, 2009 What do you get when you take a film that’s based on real life video games and make it a video game? A video game! That’s exactly what you’ll get with the release of Tron. Notice it’s missing the “Legacy” part. Perhaps it’s not solely based on the movie. Maybe…
Star Trek Contest Winners! Dan Koelsch, November 25, 2009December 1, 2009 Last Thursday we began our little Star Trek Caption Contest, and we now have our three winners. If you remember, the prize is “Star Trek: The Art of the Film”, published by Titan Books. First, here’s the image we asked you to humorously caption: We had a lot of great…
When Viral Strikes! (Too Soon) Scott Caldwell, November 24, 2009June 6, 2010 A while back, I wrote about how the start of a film, meant the end of a perfectly good viral. One can look at it as a tough day. It’s like making a good friend, and then that friend just up and leaves you. Never to be heard from again….