Category: Viral Marketing

Sherlock Holmes: Let 7-Eleven Be Your Watson

Sherlock Holmes: Let 7-Eleven Be Your Watson

Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food…

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All About Evil: And A Little Viral

All About Evil: And A Little Viral

All About Evil is a movie based on avid gore fans who go to the Victoria Theater to check some realistic horror shorts played out on stage. Problem is, it’s not acting. It’s real. AllAboutEvilTheMovie.com gives you the usual cast and crew, production stills and posters, but it also gives you a look at the…

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Fringe: FOX Observes Observer Week

Fringe: FOX Observes Observer Week

Whilst Fox may have dropped the ball when it came to programs like Dollhouse, which in my opinion would have made for great viral material, they have got around to creating something new for Fringe.The Observer will be featuring heavily in this week’s episode, and to mark the occasion, Fox has launched a new viral…

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