Marvel Releases First “Captain America: The Winter Soldier Prelude” Comic Kevin C, January 28, 2014 In the lead up to releasing Captain America: Winter Soldier, Marvel has released a comic that tells a prequel story that includes Cap himself, Black Widow and Rumlow. The comic looks to be a series leading up to the April movie release. You can get the first issue of Captain America: The…
“RoboCop” Viral Marketing Searches For Human Volunteers Michael Lee, January 28, 2014January 28, 2014 Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company…
Disney’s ‘Frozen’ Sing-Along Coming To Theaters Sabina, January 28, 2014 “I don’t know if I’m elated or gassy but I’m somewhere in that zone”, was definitely the reaction that I had when the news broke that Frozen was coming back to theaters in sing-along form. Many fans of Disney’s recent high grossing picture have gone over and over again to…
Social Networks Fox TV Show “The Following” Allows You To Call Joe Carroll Christopher Moore, January 27, 2014January 27, 2014 With the newest episode of The Following screening tonight, the show’s Facebook page posted a picture of a phone number written on a piece of paper. If you call the phone number, the show’s cult leader Joe Carroll answers with a message to his “followers” everywhere. Find out the phone…
Movie Theater Owners Demanding Studios Make Shorter Movie Trailers Michael Lee, January 27, 2014January 27, 2014 Movie trailers are the basic form of viral marketing, and every Saturday we have been posting the most talked about trailers on our Trailers Weekly. A lot of those trailers appear in your local theater, while others are web exclusive. But there is no denying that the number of movie…