Isaiah Mustafa (The Old Spice Guy) is Luke Cage In Mysterious Trailer

Isaiah Mustafa (The Old Spice Guy) is Luke Cage In Mysterious Trailer

The Daily Blam has found a promotional trailer for a superhero project, but the source is unknown. The video features Isaiah Mustafa, the actor best known as ‘The Old Spice Guy’ for his recent role in popular commercials and the well-received viral campaign for the Old Spice brand, as Marvel Comics’ Luke Cage. Get more…

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Super 8: Development Room Revealed, iOS App Updated, and TV Spot References Viral

Super 8: Development Room Revealed, iOS App Updated, and TV Spot References Viral

The past few days have seen a bunch of ARG-related updates to J.J. Abrams’ Super 8, a film we have been following since the viral campaign began. The biggest news of the week is the addition of a new website to follow that will apparently help reveal the final bits of the S8 Editing Room…

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“Green Lantern” Gets ‘Got Milk?’ Ad, Viral Site, And More

“Green Lantern” Gets ‘Got Milk?’ Ad, Viral Site, And More

Remember when we were all worried that Green Lantern would not have much of a marketing push due to difficulties with its special effects? It seems that in the weeks since Warner Bros.  tempered marketing expectations, fans have faced a barraged of trailers, television spots, viral websites, and much more. This week saw the release…

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Trailers Weekly: “The Smurfs 3D”, “Don’t Be Afraid of the Dark”, “The Descendants”, “Happy Feet 2” and more

Trailers Weekly: “The Smurfs 3D”, “Don’t Be Afraid of the Dark”, “The Descendants”, “Happy Feet 2” and more

Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this edition of Trailers Weekly. Brand…

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42 Entertainment is Behind “Test Subjects Needed” Website, More Details Emerge

42 Entertainment is Behind “Test Subjects Needed” Website, More Details Emerge

There’s now an interesting development in what I thought would be a one-off post about a unique viral marketing website for gum. On Tuesday, we told you about TestSubjectsNeed.com, which supposedly tested you to see if you could participate in the “Human Preservation Project”. Now we know that the site is from prominent viral marketing…

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