Conspiracy Email Leads to “Branded” Clip Dan Koelsch, June 24, 2012June 23, 2012 When we last told you about the movie Branded, it looked like there would be some viral marketing involving QR codes. The sci-fi thriller is about a man who sees the world for what it really is, advertising controlled by aliens. The viral campaign is all about uncovering the conspiracy,…
TV & Movie Apps: Fox’s “Own the Moments”, Reading Rainbow, and Cartoon Network Dan Koelsch, June 23, 2012June 23, 2012 A few movie mobile apps have been released lately, so I wanted to spotlight them all here in one post. Fox Digital Entertainment released an app called “Own the Moments”, LeVar Burton final brings the world a Reading Rainbow iPad app, and Cartoon Network will start having a live TV…
Play “Suits” Online Game For a Chance to Win $50,000 Dan Koelsch, June 23, 2012June 23, 2012 Briefly: USA Network’s legal dramedy Suits recently started its second season. To promote the occasion, the show has teamed up with Lexus to bring you Suits Recruits, an online game where you navigate an interoffice social network in order to get a job at Pearson Hardman legal firm and help…
Billboard for “The Dark Knight Rises” Will Blow You Away Dan Koelsch, June 23, 2012 You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump.
Trailers Weekly: “The Master”, “The Dark Knight Rises”, “Monsters University”, “The Twilight Saga: Breaking Dawn – Part 2”, “Dredd”, and “Taken 2” Michael Lee, June 23, 2012December 27, 2012 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we got trailers for The Master, The…