Super 8 Viral Wraps Up Dan Koelsch, June 15, 2011 Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing…
Wrigley’s Gum Needs Your Help To Hunt The Red Skull Alex Gerage, June 14, 2011 While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product…
Fan-Made “Hunger Games” ARG Launches Dan Koelsch, June 14, 2011June 16, 2011 A few days ago, we posted an article about what looked to be an official ARG for the upcoming film The Hunger Games, which comes out next year. We deleted the article after a Lionsgate rep told us that it was not official and possibly a scam to collect user…
Hollywood Second-Guessing Comic-Con, Could Viral Marketing Be Next? Dan Koelsch, June 13, 2011June 13, 2011 The New York Times ran a piece yesterday about how movie studios are taking a more cautious approach to this year’s San Diego Comic-Con. After propelling the comic book convention into the mainstream in recent years, why are they turning away now? Also, what could this shift in priorities mean…
“Green Lantern” Introduces Interactive Sector Map and Street Recruiting Dan Koelsch, June 13, 2011June 13, 2011 Warner Bros. looks to be ramping up their marketing for the DC superhero film Green Lantern, which is set to be released in theaters this Friday. After the break, learn about an Interactive Sector Map that lets you search for Green Lanterns, as well as a contest that could get…