Wrigley’s Gum Needs Your Help To Hunt The Red Skull Alex Gerage, June 14, 2011 While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product tie-ins and promotional campaigns to emerge in the coming weeks. One such campaign is Marvel and Wrigley’s “Hunt for the Red Skull” game. Hit the jump for details on how chewing gum can bring you closer to catching the Red Skull … and $100,000. At CaptainAmericaQuest.com, visitors are treated to a map of Eastern Europe with little Hydra logos scattered across the different countries. As one moves the viewfinder over a logo, it enlarges, and clicking it will open a box to put in your “code,” found under the caps of qualifying Wrigley’s products. Doing so should not only present you with some images from the film (which TheDailyBlam! seems to have uncovered) but will also qualify you for a number of prizes, the grandest being $100,000.If chewing gum is not your style, or if you are just feeling nostalgic and patriotic, check out this World War II era poster for the film (above). Drawn by Marvel artist Paolo Rivera, the poster evokes imagery from Marvel’s very first Captain America comic. While I would have already made room in my house for such art if it could be bought, unfortunately, only 100 copies of the poster were printed. A few were handed out at this past weekend’s Hero Complex Film Festival in Los Angeles, and the rest were given to cast and crew for the film. Oh well, I guess if anyone deserves to own this really cool poster, it’s them. Captain America hits theaters July 22nd. Viral Marketing Captain America: The First AvengerMarvelThorWrigley'sX-Men: First Class
“The Greatest Town in America” is Getting A Book June 20, 2011The popular NBC comedy Parks and Recreation is set in the fictional town of Pawnee, Indiana, which, according to it’s Welcome sign, is “First in Friendship, Fourth in Obesity.” You can find out more fun facts about Pawnee in a new book “written” by Pawnee’s Department of Parks and Recreation… Read More
Viral Campaign for Disney’s “Tron” Sequel July 21, 2009August 17, 2010A couple film blogs were sent these packages from a San Diego company known as ‘PMB’. Inside were these tokens: That is, indeed, the same Flynn known as the ‘Home of Tron’ from the first movie. Also in the packages were thumb drives with these images, labeled as ‘4.gif’: That… Read More
Update: J.J. Abrams’ Super 8 Is Not Related to Cloverfield May 5, 2010Yesterday we reported that a secret teaser trailer would premiere before Iron Man 2 this weekend. There are very few details on the J.J. Abrams-produced movie, currently titled Super 8, but we know that the trailer itself is being directed by Abrams. There was speculation, and even a timid confirmation,… Read More