Could This Weird Video Be Viral for a Band? Dan Koelsch, December 9, 2009March 16, 2010 Thanks to the lack of a comprehensive viral campaign the likes of District 9 or 2012, we have a little more time now to find some more obscure viral. Check out the video below, posted on a YouTube account titled “iamamiwhoami“. I have to warn you first that it’s a…
The Office: Creed Bratton’s Rubber Tree Dan Koelsch, December 8, 2009December 8, 2009 File this under the weird and unknown. If you watch “The Office”, you should know Creed, the creepy older gentlemen who is possibly insane, a criminal, or both. Well, the actor’s name is Creed as well, and apparently he has a band that is releasing a single called “Rubber Tree”…
Making Augmented Reality a Marketing Success Iain Welford, December 7, 2009December 7, 2009 You might not have noticed, but augmented reality is growing at a rapid pace when it comes to the bleeding edge of technology. As such, advertising companies are trying to keep up, trying to be cool hip young kids. But, they need to watch out, because with new technology there…
ViralCast #5: Flashback Series Dan Koelsch, December 7, 2009December 11, 2009 In our fifth podcast, originally posted on March 23rd, I interview Ryan Gerrish, a production assistant at Dreamworks Animation. Among other things, we talk about the future of 3D, as well as tips on breaking into the industry. You can see a sample Ryan’s rough work at RyanGerrish.blogspot.com. Tune in…
What Makes an Ad Campaign a Success? Viral, of Course Iain Welford, December 4, 2009 Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!…