Spielberg’s “Falling Skies” Viral Campaign? – 2ndMass.com Nick Butler, July 12, 2010July 12, 2010 2nd Mass, a new viral campaign, has launched after ComingSoon.net received a package containing a flip camera and an attached note that read “PLAYME.” The video points us to a new viral website 2ndMass.com. See the video and other clues after the jump.