“Sherlock” Fans Create DIY Guerilla Marketing Campaign “Believe in Sherlock” Anne Kirn, February 4, 2012February 5, 2012 Editor’s Note: A new and rather popular fan-based ARG has cropped up for the BBC television show Sherlock. After the jump is an account of the ARG from one of those fans. Enjoy.
Sherlock: Modern Day Viral Is Afoot Scott Caldwell, July 31, 2010March 20, 2013 One of the things that made me laugh (a lot) were the comments about the viral campaign for Sherlock Holmes, and the fact that the internet did not exist back then, and the fact that they used the internet to promote the viral. We all know that Sherlock Holmes’ was…
DVD Review: Discovery Channel’s LIFE Dan Koelsch, June 1, 2010June 1, 2010 LIFE is a groundbreaking nature documentary series that aired on Discovery Channel in the United States this Spring. It is part of the BBC Earth brand that has included other popular nature series including Planet Earth and The Blue Planet. You can now own LIFE at home, as it is…
This Just In: A Generic News Report Dan Koelsch, January 28, 2010January 28, 2010 Have you ever watched the news and noticed something…familiar about all those reports filed by correspondents? The same images, tone of voice, and even the structure? Charlie Brooker of BBC Four’s talkshow Newswire definitely notices the similarities. He filed this video report after the jump.