“The Amazing Spider-Man 2” Super Bowl Spot Slings Its Viral Marketing Web Michael Lee, February 2, 2014February 3, 2014 Since the New Year’s Eve TV spot debuted, the EnemiesUnite viral marketing site for The Amazing Spider-Man 2 has been hinting at a huge event which was to occur some time during the Super Bowl. Well it was hard to miss but the TV spot debut during the big game,…
“The Amazing Spider-Man 2” Viral Site ElectroArrvies Turns Into EnemiesUnite.com Michael Lee, December 30, 2013 Your friendly neighborhood Spider-Man has always had to deal with a plethora of villains, enemies, and criminals. In the comics, six of the webslinger’s greatest villains banded together, and called themselves the Sinister Six. The roster may have changed, but their intentions didn’t. Sony is hoping that it will all…