“The Amazing Spider-Man 2” Super Bowl Spot Slings Its Viral Marketing Web Michael Lee, February 2, 2014February 3, 2014 Since the New Year’s Eve TV spot debuted, the EnemiesUnite viral marketing site for The Amazing Spider-Man 2 has been hinting at a huge event which was to occur some time during the Super Bowl. Well it was hard to miss but the TV spot debut during the big game, and it was even harder to miss the Enemies Unite website that debut. The thing is, the trailer that premiered on the EnemiesUnite website is much much bigger than what was shown during the game. But since the Super Bowl spot is the second half of a trailer that debuted last week, we will post it just for your viewing pleasure. Hit the jump to check them both out.We’ll be taking a closer look at these trailers to see if there are any updates to the viral marketing campaign.Starring Andrew Garfield, Emma Stone, Dane DeHaan, Jamie Foxx, Chris Cooper, Paul Giamatti, Sally Field, and more. Directed by Marc Webb, The Amazing Spider-Man 2 opens in theaters on May 2.Super Bowl Spot 1Super Bowl Spot 2Enemies Unite Sizzle Reel We’ve always known that Spider-Man’s most important battle has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead.It’s great to be Spider-Man (Andrew Garfield). For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: OsCorp. News Andrew GarfieldChris CooperDane DeHaanEmma StoneEnemiesUnitejamie foxxMarc WebbPaul GiamattiSally FieldSony PicturesSuper BowlSuper Bowl XLVIIIThe Amazing Spider-Man 2
The Buzz (Link Dump Edition): Evil Dead, Avengers, Justice League, and More! October 19, 2012The Buzz is a feature in which we usually round up the Top 3 most-buzzed-about movie/TV stories of the week (in more-or-less chronological order). This week however, we got a little behind, so we instead are providing a nice link dump of several of the top stories that got people… Read More
Salt Director Grateful For Wasted Taxpayer Money July 20, 2010We’ve been covering the Salt Day X Exists game for several weeks now, so I found this news from NBC LA rather interesting. Director Phillip Noyce made what almost seemed like a political comment, claiming that wasted taxpayer money actually helped the film. Read More
Golden Globes: Cameron and Avatar, Hangover, and Christoph Waltz January 17, 2010January 17, 2010This is a quick write up on the results of the Golden Globes. The surprise of the night was “The Hangover” beating out Maryl Streep, Maryl Streep, and “500 Days of Summer” for Best Musical or Comedy. Christoph Waltz won Best Supporting Actor, a role which many argue shouldn’t have been… Read More