“Legends of Alcatraz” Viral Has Begun Dan Koelsch, January 24, 2012 Last night was the second week of FOX’s new sci-fi mystery show Alcatraz, and if you were hoping that the J.J. Abrams-produced series would have a viral campaign, then you are in luck (even if it is blatantly sponsored by Ford). Get the latest details after the break.
Film Blogs Receive Mysterious “Alcatraz” Boxes Dan Koelsch, January 11, 2012 Producer J.J. Abrams is back in the mystery business with his new show Alcatraz, which is set to debut January 16th on FOX. To promote the upcoming premiere, FOX sent out mysterious boxes full of Alctraz stuff to various film blogs. Get the details after the break.
Ford Creates Reality Show To Promote Focus Dan Koelsch, January 20, 2011 Ford has been one of the few car companies that I’ve seen really embrace social media in any kind of relevant way. They continue this method by sponsoring a reality show set to debut on Hulu in Febuary that centers around the Ford Focus. Get the details after the break.