Green Lantern Website Launches “Infinite Oath” Caleb Hamilton, May 18, 2011 The Green Lantern website has unveiled a new, interactive section that allows users to upload videos of themselves reciting the Green Lantern Corps oath. Do you know the oath by heart? Do you wake up every morning and recite it? If so (and if not, that’s okay), this site is…
“Green Lantern” Viral Responds to Readers Michael Lee, May 11, 2011May 11, 2011 As the release date for Green Lantern draws near, advertisements for the film are starting to appear. With trailers, tv spots, and toys being the usual go to ads, WB has not forgot to reach out to the Internet audiences. Their virals have led up to an ARG and a…
Green Lantern Teaming Up With Doritos For Interactive Campaign Alex Gerage, May 9, 2011 Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in…
Trailers Weekly: “Green Lantern”, “Colombiana”, “Conan the Barbarian”, “Page One”, and “Retreat” Michael Lee, May 7, 2011May 7, 2011 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. It’s the first weekend of May which means…
“Green Lantern: Emerald Knights” Review Dan Koelsch, April 5, 2011 This weekend at WonderCon, Warner Bros. screened their latest DC Universe Animated Original Movie, Green Lantern: Emerald Knights. The film has Nathan Fillion voicing Hal Jordan, and is set to be released straight to DVD and Blu-Ray on June 7th. Read our full review of the film after the break.