Watson Reviews Violin Online On Behalf of “Sherlock” Dan Koelsch, March 20, 2013 The BBC’s Sherlock has had a strong viral presence since debuting in 2010, as we’ve talked about before. The modern day retelling of Sherlock Holmes has a huge fanbase, including on Reddit, where someone recently found a review on the Cardiff Violin website done by John Watson on behave of…
“Sherlock” Fans Create DIY Guerilla Marketing Campaign “Believe in Sherlock” Anne Kirn, February 4, 2012February 5, 2012 Editor’s Note: A new and rather popular fan-based ARG has cropped up for the BBC television show Sherlock. After the jump is an account of the ARG from one of those fans. Enjoy.
Sherlock: Modern Day Viral Is Afoot Scott Caldwell, July 31, 2010March 20, 2013 One of the things that made me laugh (a lot) were the comments about the viral campaign for Sherlock Holmes, and the fact that the internet did not exist back then, and the fact that they used the internet to promote the viral. We all know that Sherlock Holmes’ was…