There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and…
Tag: The Dark Knight
DC Comics Wastes Opportunity With Nokia-Exclusive “The Dark Knight Rises” Motion Comic
When it was announced late last year that The Dark Knight Rises would take place eight years after the events of The Dark Knight, I wrote about how such news lent itself to tremendous viral marketing and hype-generating opportunities, primarily in the form of prequel comics that could tell stories…
Fan Film Bridges the Gap Between “The Dark Knight” and “The Dark Knight Rises”
A couple months ago, we featured a Kickstarter project called Batman: Puppet Master, a fan film inspired by Christopher Nolan’s Batman trilogy. The film introduces new versions of classic Batman villains in a way that Nolan might’ve if they were used in his films. This project also serves as a…
What Does Latest “The Dark Knight Rises” News Mean For Its Viral Potential?
If there was one thing I took away from the news surrounding Empire Magazine’s story on The Dark Knight Rises, it is just how little everyone knows about the upcoming film. Despite an entire summer of set videos and spy photos posted online, as well as some snazzy official looks…