DC Comics Wastes Opportunity With Nokia-Exclusive “The Dark Knight Rises” Motion Comic Alex Gerage, August 20, 2012August 20, 2012 When it was announced late last year that The Dark Knight Rises would take place eight years after the events of The Dark Knight, I wrote about how such news lent itself to tremendous viral marketing and hype-generating opportunities, primarily in the form of prequel comics that could tell stories of events that took place between the films. While that never materialized the way I hoped, DC Comics just announced the launch of a new app that does indeed offer a “prologue” comic to the film. But there’s a catch. Hit the jump to find out more.The Dark Knight Rises: Prologue is a brand new app launched by DC Comics and available exclusively on select Nokia phones. That’s right, Nokia. Not Apple products or Android-powered devices. Nokia. Does anyone even own a Nokia phone?Now, I’m half joking, because I understand that a marketing partnership between the two companies existed dating back to before the film was released, and the notion of exclusive content is an understandable consequence of such a deal (we’ve covered previous examples of their partnership), but I remain dumbfounded. To offer a prologue comic to a film a month after its release, on a provider with an assumedly small market share seems, well, pointless.Then there’s the app itself, which is seemingly forgotten when considering how it is offered. Judging by the provided screenshot of the motion comic, it appears this story takes place literally minutes before the film opens, leaving me to wonder just how impactful and revelatory it can really be. But then again, I wouldn’t know. I don’t own a Nokia.Much has been said over whether or not Christopher Nolan’s Batman story would continue on film. I personally prefer to let it stand alone as one of the greatest trilogies ever. Still, I think DC Comics possesses an incredible opportunity to creatively fill in the gaps over what happened during those eight years. And now that we have all seen the film, the possibilities are genuinely intriguing. What was Bane’s arrival to Gotham like? How did James Gordon evolve after his ethics were compromised at the end of The Dark Knight? How about some stories chronicling rising police star and eventual Batman heir John Blake? I contend that there’s not only potential to expand the Nolan Batman universe in comics form, but people would eat it up. Think Before Watchmen, but without the controversy and Alan Moore loyalists.Do you own a Nokia phone and would like to offer your thoughts on The Dark Knight Rises: Prologue app, since most of us won’t be able to check it out? Post your review in the comments section below. Apps AppsBefore WatchmenDC ComicsNokiaThe Dark KnightThe Dark Knight Rises
From Film To Real Life Facts, This Flipboard Magazine For “The Secret Life Of Walter Mitty” Has You Covered October 30, 2013October 30, 2013With the Flipboard app users can create their very own vitual magazines on any subject they want and share them with the world. Now Fox is using the app to create a virtual tourbook into the new Ben Stiller film, The Secret Life of Walter Mitty. Exploring everything from new… Read More
Viral Video Round Up: Parks and Recreation, Denzel Washington, Daria: The Movie, And More! August 4, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Picture Yourself In Monster Form With The “Monsters University” Create-A-Monster App June 7, 2013April 15, 2015Do you want to be admitted into the fabled Monsters University but can’t because you’re a human? Well don’t fret, because now you can transform into monster form using the Create-a-Monster app! Before you start heading over to admissions however, you will want to find out more about this revolutionary… Read More