Tag: Traelek Institute

Test Subjects Needed ARG Updates: Scary Voicemail And More

July 7, 2011 By Dan Koelsch

When we last left off with the Test Subjects Needed (aka Human Preservation Project, aka Mission Icefly) ARG, we had found the Survival Code website that lead to a countdown, as well as the site for the Traelak Institute. Now there are a few more updates for the campaign, including a creepy voicemail message found.

Filed Under: Viral Marketing Tagged With: 42 Entertainment, Human Preservation Project, Mission Icefly, Survival Code, Test Subjects Needed, Traelek Institute

Mission Icefly: Traelek Institute Has a Website

July 1, 2011 By Dan Koelsch

The latest development in the Test Subjects Needed ARG has been a new viral website called Survival Code. As we stated earlier today, once you set up your profile on the new site, you get access to 5 pages of a comic book. These pages feature the fictional Traelek Institute, in which Terry O’Quinn talks…

Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: Mission Icefly, Survival Code, Test Subjects Needed, Traelek Institute