Viral Marketing TRON Video: Sam Meets Castor Dan Koelsch, December 9, 2010 Disney has released a new clip for TRON: Legacy in which Sam (Garrett Hedlund) meets Castor (Michael Sheen), a program who runs a pretty sweet nightclub on the Grid. Sam is looking for Zeus, who can supposedly help transport Sam to the other side of the Grid. Take a look…
ARGs & Campaigns Flynn Lives: End of Line For The “TRON: Legacy” Viral Campaign Jonathan Allain, December 8, 2010October 18, 2011 So you might be aware of this thing called TRON: Legacy that has been steamrolling its way through entertainment culture with resounding hype heard ‘round the world. You may not know just how deep the hype rabbit-hole goes, though. Today is the proof in the electroluminescent pudding: hundreds of people…
Viral Video: Joseph Kosinski’s Fake Commercial for the “iSpec” Dan Koelsch, December 8, 2010December 15, 2010 With TRON: Legacy just around the corner, you be wondering who director Joseph Kosinki is, especially since this will be his first feature film. Kosinki has made a name for himself as a commercial director, and /Film reminds us of the video that partly convinced producer Sean Bailey to go…
Tron Legacy Soundtrack Review: A New Breed of Film Score Steve, December 7, 2010December 16, 2010 When people think about how film scores are done, they usually think of the works of people like John Williams, Alan Silvestri, and Danny Elfman; orchestral pieces that still hold up today. However, with the release of the highly-anticipated soundtrack for TRON: Legacy, all that is about to change. The…
News Tron Tuesday: New Music Video for Daft Punk’s “Derezzed” Michael Lee, December 7, 2010December 7, 2010 The penultimate Tron Tuesday is upon us and with the release of the Tron: Legacy soundtrack in full swing today Disney has decided that today’s promotion would come in the form of a brand new Daft Punk music video for “Derezzed.” The video is a hybrid of the original Tron…