Disney Monorails Tricked Out With Tron Lightcycles Dan Koelsch, March 10, 2010 Disney sure knows how to market their films. Along with a intricate viral campaign, the studio has started to utilize their other assets to promote Tron Legacy. The Monorail Trains at Disney World Resort in Orlando will be painted to resemble the Tron Legacy lightcycles as early as this month. Check out both concept designs after the break, as well as the cool new billboard they have for the film. (Click for full size) (Click for full size) Source: Slashfilm Viral Marketing DisneyDisneylandDisneyworldTronTron Legacy
The Union Needs You: Repo Men Required February 22, 2010If you have been following the Repo Men viral, you’ll know that Wired held an open application for runners to go undercover and evade the Repo Men for one month to win a cash prize of $7,500. The runners have now been selected and there are only 2 days left… Read More
“Black Swan” Gets A Viral Site October 22, 2010Fox Searchlight Pictures has launched a viral site for Darren Aronofsky’s Black Swan. The site gives us a look into the mind of Nina (Natalie Portman). After the jump take a look at images from the site and what you will see as the site progresses. Read More
Apollo 18: Big Announcement Tomorrow and Decoder Game Continues February 16, 2011February 17, 2011We haven’t heard much in the past few weeks from Apollo 18, but now we may know why. Also, the film’s Twitter page has been aflutter with a contest that can give you some cool moon-based (no pun intended) prizes. Get the details after the break. Read More