Disney Monorails Tricked Out With Tron Lightcycles Dan Koelsch, March 10, 2010 Disney sure knows how to market their films. Along with a intricate viral campaign, the studio has started to utilize their other assets to promote Tron Legacy. The Monorail Trains at Disney World Resort in Orlando will be painted to resemble the Tron Legacy lightcycles as early as this month. Check out both concept designs after the break, as well as the cool new billboard they have for the film. (Click for full size) (Click for full size) Source: Slashfilm Viral Marketing DisneyDisneylandDisneyworldTronTron Legacy
FOX’s “Alcatraz” Viral Turns Into Sweepstakes February 1, 2012On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Read More
Electrifying The Boys and Girls: A Detailed Report on Tron Night! October 29, 2010Just returned from my local Tron Night screening, and I must say, I think Disney’s done a great job getting people geared up for Tron Legacy so far! But before I get into why I think Disney’s got a hit on their hands, I’ll explain in great detail what I… Read More
New “Halo: Reach” Live Action Trailer August 18, 2010August 18, 2010The Halo universe has always been about non-stop futuristic action with continuous explosions, deaths, destruction, and drama. The live-action test footage and trailers have shown it well. That is why this Halo: Reach live action action trailers feel so different. Check out more after the jump. Read More