Disney Monorails Tricked Out With Tron Lightcycles Dan Koelsch, March 10, 2010 Disney sure knows how to market their films. Along with a intricate viral campaign, the studio has started to utilize their other assets to promote Tron Legacy. The Monorail Trains at Disney World Resort in Orlando will be painted to resemble the Tron Legacy lightcycles as early as this month. Check out both concept designs after the break, as well as the cool new billboard they have for the film. (Click for full size) (Click for full size) Source: Slashfilm Viral Marketing DisneyDisneylandDisneyworldTronTron Legacy
New “The Amazing Spider-Man 2” Viral Site Report Focuses On B.J. Novak’s Alistair Smythe February 11, 2014February 11, 2014Last week The Amazing Spider-Man 2 director Marc Webb revealed that B.J. Novak would be playing none other than Alistar Smythe. A villain who has pestered Spider-Man from time to time in the comics, but this isn’t the first time the character as appeared in the viral campaign. Now a… Read More
“Star Trek Into Darkness” Viral Campaign Wants Your Original Artwork! May 9, 2013May 9, 2013Briefly: We’ve been following the lackluster Star Trek Into Darkness Are You The 1701 campaign quite closely since it went live last week. The first “mission” was to submit pictures to Instagram and videos to Vine that were inspired by Star Trek or “the future.” 1701 fans were rewarded with… Read More
Funny People Viral Site For Fake Sitcom May 28, 2009May 1, 2010Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters… Read More